Amazing Slogan Ideas

With the right tagline in place, customers can more easily understand just what it is you’re offering. Legendary taglines can provide years of brandplay, or simply help establish your company in a crowded marketplace. Catchy and memorable taglines let you shout from the rooftops exactly what it is that makes your business or product shine.

Get inspired with prize-winning slogan examples dreamed up by our talented creative community. Or, take a look at some of our favorite all-time catchy slogans across a range of styles. You’re sure to be inspired by this amazing gallery of tagline ideas.


Aspirational Taglines


  • Red Bull gives you wings. (Red Bull)
  • Maybe she’s born with it, maybe it’s Maybelline. (Maybelline)
  • Save money. Live better. (Walmart)
  • A diamond is forever. (De Beers)


Positional Taglines


  • We try harder. (Avis)
  • The Un-cola. (7UP)
  • The most trusted name in news. (CNN)
  • Think small. (Volkswagen)


Calls to Action Taglines


  • Open Happiness. (Coca Cola)
  • Betcha Can’t Eat Just One. (Lay’s)
  • Got Milk? (California Milk Processor Board)
  • Don’t Leave Home Without It. (American Express)


Relationship Building Taglines


  • Because you’re with it. (L’Oreal)
  • There’s some things money can’t buy. For everything else, there’s MasterCard. (MasterCard)
  • When you’re here, you’re family. (Olive Garden)
  • Like a good neighbor, State Farm is there. (State Farm Insurance)


Higher Purpose Taglines


  • One for One (TOMS)
  • Imagination at Work. (GE)
  • Think Different. (Apple)
  • Fashion Freedom. (Universal Standard)


Descriptive Taglines


  • Fresh handmade cosmetics. (Lush)
  • The ultimate driving machine. (BMW)
  • The quicker picker upper. (Bounty)
  • Save money, without thinking about it. (Digit)


Clever Taglines


  • Shave time. Shave money. (Dollar Shave Club)
  • Every kiss begins with Kay. (Kay Jewelers)
  • Nothing runs like a Deere. (John Deere)
  • Seafood differently. (Red Lobster)


Experiential Taglines


  • Mmm! Mmm! Good! (Campbell’s Soup)
  • Ba da ba ba bah! I’m lovin it! (McDonald’s)
  • Zoom zoom (Mazda)
  • It’s finger lickin’ good (KFC)

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