How It Works

Brand New Name is a platform designed to help you find the perfect identity for your next venture - whether you’re looking for a brand name, tagline, or logo design. Run a contest and engage hundreds of talented creatives to generate strategic, innovative, and inspiring ideas for your business, product, service, organization, or project.

Launch a Contest

Getting started is simple: You create a brief and upload it to our platform. We notify our global community of creatives who will immediately start submitting fantastic suggestions and concepts tailored to your unique needs. How do we ensure you’re getting great work? Our creatives compete to win a prize if you select their submission as the best option.This is creative crowdsourcing at its best!
At the end of a predetermined contest period, you select a winning name, tagline, or logo from the list of submissions. The person who submits the winning concept is awarded a substantial prize, and you get a powerful brand identity for your business. It's simple, effective, and costs a tiny fraction of what you would pay to an agency, while bringing a hugely diverse range of perspectives to your project.

4 Simple Steps to Your New Brand


Write a Brief
Describe your needs by filling out our project brief. We make it easy for you to offer creatives the information they need to get their juices flowing. The more information you provide about what you like and dislike, or your brand’s strategic positioning, the better our creatives perform.

Creatives Get to Work
When a new contest kicks off, we alert our community of creatives immediately. You will quickly start receiving ideas based on your brief. The amount of ideas may vary, but typically results in 100 - 200 submissions.

Browse and Evaluate Ideas
Quickly and efficiently go through cool brand name, tagline, and logo suggestions as they come in. Favorite the ones you like, give feedback on things that don’t quite work, and with each step, get closer to narrowing down your favorite concept to pick a winner. Check in frequently to see even more new suggestions and stay engaged with the creative process.

Pick a Winner!
Once the contest ends, pick a winner, and we will pay a prize to the creative who provided the awesome suggestion for your brand. If you’re selecting a brand name, you can then easily register the domain name to secure it at the same time.

Frequently Asked Questions


Why should I use Brand New Name?

Brand New Name immediately connects you to thousands of creatives who are also likely to be your consumers. Contest participants are often bonafide creative professionals who are educated in the principles of brand development - from the linguistic characteristics of great business names to the art of a perfect tagline to the theory behind compelling brand logos.

Branding agencies and consultants will usually charge you a hefty fee and use the brain power of only a small set of people to come up with ideas. On the other hand, Brand New Name connects you with hundreds of creative people across the globe for a fraction of that cost.

Most importantly, you will have choices. You will get to see many tailored ideas and be able to hone in on your preferences faster and more efficiently. We believe in the power of do-it-yourself branding, where you ultimately select the best idea from a list of highly tailored and custom submissions.

How is Brand New Name Different?

Brand New Name was founded by the people behind BrandBucket , the oldest, largest and most recognized name in business naming. BrandBucket employs a community of linguists who understand the science of memorable names, and since 2009 have helped name many of the brands you have come to know today. Brand New Name brings this brand expertise to the masses at an affordable cost to allow bootstrapping entrepreneurs to find the best brand identity for their venture without the hefty price tag.

I’ve never used Brand New Name before. What should I expect?

After answering a few simple questions, you should expect to receive name, logo, or tagline ideas from creatives almost instantly. Most of our customers are extremely happy with the process and we often receive praise about how perceptive our creatives are to the contest needs, and how quickly great suggestions come in.

What kind of work can I crowdsource?

We specialise in naming almost anything and everything. We also offer tagline and logo design contests as an additional step to complete your brand identity.

What if I don't like any of the submissions?

Given that there are hundreds of creatives working hard to come up with the perfect name, logo, or tagline to win the prize, the chance that you will not like what you see is slim. However, in the rare event that you are not happy with any of the submissions, we can extend the contest free of charge for more ideas. During this time we work with you to amend your brief and provide feedback on your likes and dislikes so our community can better understand your needs. Please contact us to discuss this, but keep in mind that we pay out a prize to the creative regardless of whether you picked a winner or not. For this reason, we do not offer refunds.

What about the prize, who pays that?

We pay the prize to the selected winner out of the contest fee that you pay when you first set up the contest.

Who uses Brand New Name?

This crowdsourced approach to branding has been very disruptive. With businesses, we’ve helped everyone from entrepreneurs and startups, to enterprise businesses name their new venture or product. We’ve also worked with non-profits, educational institutions, government agencies, municipalities, and branding agencies to help name some exciting ventures. With Brand New Name, you can find a name, logo, or tagline for just about anything that needs one!

Who will be working on my contest?

Our creative signup is open to all, as we believe that anyone can have great ideas. But we’ve built our platform to ensure that our best creatives are engaged more often than those who have not proven themselves. Our algorithms and quality scoring system establish a benchmark that is used to ensure you get the best results every time.

How much does it cost?

We offer simple and straightforward pricing for each contest. Please visit our Pricing Page to learn more.

What if I want to keep my business idea private?

We offer a Non-Disclosure Agreement (NDA) for all of our contests which binds all participants to a legal agreement that ensures the contest details will be kept private. But we also urge you - the contest holder - to not divulge any information that may be considered highly sensitive. If you’re not sure, our team is always available to help guide you.

Do you serve customers outside the US?

Definitely. Our service is for anyone, anywhere. We help customers worldwide, but please note that our service is currently only offered in the English language.

Got More Questions?

We’re always here to help. Feel free to Contact Us any time.

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