Jewelry Business Name Ideas

How to Name Your Jewelry Business

Hi, I’m Roslyn, your naming expert. I’m going to take you through the entire process of coming up with a name, step-by-step, from preparing your brand brief to assembling your brainstorming group, and finally choosing the perfect name for your jewelry business.

To illustrate the naming process, I will be coming up with name ideas for a fictional jewelry business I created.

Here’s a one-line description of my fictional company:

An online “special moments” jewelry business creating custom and affordable jewelry pieces and collections for birthdays, engagements, weddings, anniversaries, graduations, etc.

Preparation

Write a Brand Brief

Having a clear idea of your business plan and your present and future goals is an essential step in helping to ensure your success. It also will make choosing the right name for your jewelry business easier and more fun. That’s why we suggest creating a brief outlining the major touchpoints of your business.

Answer the questions below as succinctly as possible. You want this brief to help you define your brand. That clarity will help you later in the brainstorming process.

What Does Your Company Do? (Describe your company and the initial products and/or services that you will provide.)

My answer: Online custom-made and affordable jewelry for special moments/events.

Who is Your Target Market? (Describe the customers/demographic your business intends to cater to.)

My answer: Customers who want to celebrate important moments with unique and affordable jewelry.

What is Your Company’s Mission Statement? (Your mission statement is your business’s overall reason for being. This shouldn’t highlight a specific product or service, but should instead provide the rai·son d'ê·tre for all your offerings.)

My answer: Our mission is to create unique, custom jewelry at affordable prices for special moments in life.

Describe Your Brand Style/Tone. (What feelings will your brand create for its users?)

My answer: Unique, beautiful, special.

What Does Your Business Aspire to Become? (Five or ten years down the line what do you see your jewelry business eventually becoming? Don’t be afraid to dream big! Knowing what you want your business to evolve into will help you come up with a forward-thinking name.)

My answer: An international custom jewelry business renowned for unique and beautiful pieces and collections.

Value Proposition: (What value/good stuff does your brand add to a crowded market?)

My answer: Making custom jewelry accessible at affordable prices.

Associated words: (What words reflect your brand?)

My answer: Unique, celebratory, special, timeless.

Want Personalized Name Ideas for Your Brief?

Analyze Established Brand Names in Your Industry

“What’s in a name?” Poor, doomed, Juliet insisted to the moon and stars that Romeo’s name didn’t matter a bit, but unfortunately for Shakespeare’s star-crossed lovers, it turned out to matter a lot.

The right name can propel your jewelry business to the front of social media and public recognition and sales. Would Amazon lead the world in sales of almost everything if Jeff Bezos had insisted on its original name - Cadabra? His attorney advised against it, saying it sounding too much like ‘cadaver.’ So Bezos decided to name his fledging online bookstore after the largest river in the world because he wanted to be the biggest and the best. It appears to have been the right decision.

Conversely, the wrong name can cripple your business before you leave the starting gate. Poopsie’s Pizza, Passmore Gas, Sam & Ella’s Chicken Palace (say it out loud all together) and Analtech are all real names that are memorable only for being spectacularly bad.

How did your competitors choose their names? Knowing how their name affects their brand image and loyalty is important, and gives you insight into your industry as a whole. Let’s take a look at some names in the jewelry business that your competitors have chosen.

BLUE NILE

Blue Nile Jewelry is the largest online jewelry store in the world. It began as the simple and direct “Internet Diamonds” site that attracted venture capitalist Mark Vadon with its straightforward and non-commission-directed sales. Vadon not only found the ring he wanted but a company and concept he believed in. After raising investment dollars, he renamed the company “Blue Nile” which he felt better reflected his goals for his new enterprise.

TIMELESS PEARLY

Timeless Pearly is Haute Fantasy jewelry that embraces a “playful and exciting” blend of modern asymmetrical and mismatched style with vintage beauty to make a jewelry line uniquely their own. Their name expresses their origins of pearl creations, and their intention to blend fresh, youthful, and modern design with the everlasting appeal of vintage.

SINCERELY SILVER

Everything is real at “Sincerely Silver.” 100% transparency, the finest silver, gold, and jewels, and quality of workmanship that makes every piece of jewelry not only beautiful but sturdy enough to be worn for everyday wear as well as for special moments.

CAPSUL JEWELRY

Capsul Jewelry is the brainchild of Tina Cheng who wanted to capture each tiny precious memory of her young daughter’s life in fine jewelry. Each smile, each giggle, or wide-eyed moment of wonder would be used to create a piece of fine jewelry that became essentially a time capsule to commemorate it.

CUYANA

Cuyana means “to love” in Quechua - the language of the indigenous peoples of the Central Andes. Karla Gallardo “had a dream of creating essential pieces of fine jewelry that every woman can wear and love forever.” Cuyana continues to grow, encompassing not only jewelry but fine, beautiful, ethically sourced clothing and accessories.

PHINE LONDON

London-based, Phine creates “proud and fierce Scandi jewelry” to wear everywhere and be, well, fine. Their jewelry is solid and embraces the concepts and goals of equality and sustainability.

Find Your Brainstorming Group

Brand Brief? Check. Analyzed Competition? Check. Now it’s time for the fun part - Brainstorming, right? Well,... let’s take one more step before we have a spectacularly flawed session, shall we? Let’s carefully assemble your brainstorming team.

While it’s certainly tempting, and easy, to gather your nearest and dearest around the kitchen table, it might now be the smartest way to proceed. The truth is, you need some variety - but variety within the scope and understanding of your business dreams.

So your husband in marketing? Sure, absolutely. Your daughter with 100,000 followers on Instagram? You bet. But… maybe not your best friend since middle school who can finish your sentences. Why double up? Instead, maybe ask a vendor who’s been straightforward and interesting to work with. What about the retiree across the street who makes a circuit of craft and antique fairs every year? A little bit of thought and variety will enhance your vision and the naming process.

Need More Perspectives?

What if you and your team are still on the same page about everything?

Or what if you are starting up solo, and don’t have time or energy to corral your family and friends into the same room (or Zoom call)?

If you’re on the hunt for more unique perspectives to supercharge your quest for a great name, try a naming contest.

Naming contests harness the power of the crowd to deliver you a smorgasbord of diverse and inspired creatives focused on one thing: giving you great name ideas for your business. Name ideas that you can either use right away as the name for your brand, or as an inspirational springboard for your own name ideas.

Want to Know More?

Brainstorming

It’s time. You understand your brand and have established a great team. Before the free-for-all starts, before names are flung across the room with wild abandon, let’s try to come at the brainstorming process with direction and focus.

First, let’s brainstorm name ideas using the different business name types as starting points. Instead of starting from scratch, we’ll brainstorm ideas for each popular type of brand name, one at a time, each with its own separate “brainstorming session.”

A few reasons for this:

Constraints can be freeing: Evidence suggests it is helpful to have some constraints when brainstorming , as a narrower focus allows you to go deeper creatively, and come up with more promising ideas.

A variety of variety- We talked earlier about the importance of different perspectives when generating name ideas. Stylistic variety is just as important, as the format of a name affects its sound, tone, and aesthetic. Using this approach ensures you will have diverse options to choose from.

The more you know... - Don’t know about the different name styles? We’ll be going through and explaining each one as we go, so you’ll be able to quickly familiarize yourself.

Ready to dive-in? Let’s get started!

Note: For my jewelry brand, I’ve come up with 3 name ideas for each type, but feel free to write down as many as pop into your mind.

Descriptive Names

Descriptive names give people an idea of what your business does. Some notable examples are Salesforce and TripAdvisor.

My descriptive name ideas:

Affordably Yours
Timely Moments
Snapshot Bling

Brandable Names

Brandable names are names that are made-up names that contain no dictionary words. Because of their freedom from convention, this type of name is often catchier, shorter, and more brandable than the rest of the name types.

My brandable name ideas:

Zarry’s
Plauz
Lewez

Experiential Names

Experiential names are inspired by the experience of using a product or service. Some famous examples include StumbleUpon and Bumble.

My experiential name ideas:

Uniquely Yours
Moment in Time
Memories

Evocative Names

Evocative names use metaphor and imagery to relate a specific feeling or idea. These names draw not from what a business does, but the experience or positioning the business aspires to achieve. Some famous examples include Red Bull and Honey.

My evocative name ideas:

Perfect Moments
Always
Remember When

Expression-Based Names

Expression names are based on common expressions in culture and language. These names are great because they are instantly familiar to people, and easy to recall (because we already know them).

My expression-based name ideas:

Moments Like This
The Way We Were
Memory Lane

Gather Up All Your Name Ideas

All the name ideas I came up with during the brainstorming stage:

Affordably Yours
Timely Moments
Snapshot Bling
Zarry’s
Plauz
Lewez
Uniquely Yours
Moment in Time
Memories
Perfect Moments
Always
Remember When
Moments Like This
The Way We Were
Memory Lane

Need more Ideas?

Do all your names sound the same? Stuck for new ideas? Don’t worry, this is pretty common. Naming your business is an iterative process. It’s not likely that you are going to get the exact right name idea on the first try. Luckily there are some strategies for getting more inspiration.

Rinse and Repeat

Use your current list of names as a springboard for better ideas. From judging your first list of names you will know what words you like or don’t like, and what words sound better and inspire you.

Start a Naming Contest

Still stuck? Get hundreds of high-quality, personalized, and available-to-use name ideas fast with a naming contest from Brand New Name.

Get More Name Ideas

THE CUTTING BOARD

Now that we have a sizable list of name ideas to work with, it is time to start the process of whittling down your list. To do this, we have put together a series of steps. They are intentionally ordered from the most clinical/scientific in nature to the most emotionally involved. Speaking from personal experience, you can get really attached to your name ideas!

Cut the Weakest Links

It’s usually glaringly obvious the first time you analyze your list that some names are simply not right for you. Cut those quickly before their mediocreness kills your vibe.

I feel that these names are my weakest links:

Lewez - It’s clumsy.
The Way We Were - Sad. Beautiful movie, but so sad.
Timely Moments - It sounds like a schedule entry.

Check Against Best Practices

Now that you’ve cut the blatant duds, use naming best practices as a reference to disqualify more names. You don’t have to get granular with this, just ask yourself the questions below. If the answer to more than one question is no, cut the name.

Is the name simple and memorable?
Is the name easy to read, pronounce, and spell?
Is the name different from competitors?
Does the name convey a relevant meaning?
Is the name broad enough to grow with my brand?

Name ideas I am cutting:

Plauz - Very clunky and doesn’t sound like jewelry.
Memory Lane - It sounds a little sad.
Affordably Yours - Wrong message.

Go Back to Your Brief

By now, you should have a list of quality name ideas. However, just because it is a quality name, doesn’t mean it’s the right name for your business. That’s why you should go back to your brand brief, and ask yourself the following questions:

Does the name relate to my value proposition, mission statement, tone, or target market?
Can it also encompass my aspirations?
Does it feel right for my business?

Names that aren’t a good fit for my brand:

Memories - It seems limiting.
Remember When - Again, it’s easy for some words to sound sad.

Make a Shortlist:

Now that you’ve gone through the challenging process of cutting your list name ideas down, what you are left with are the finalists. You should LOVE all these names.

Here is my shortlist:

Snapshot Bling
Zarry’s
Uniquely Yours
Moment in Time
Perfect Moments
Always
Moments Like This

The excitement is surely growing, but it’s time to do something even harder: narrow it down to one name! Here are the final steps we’ll take to do so:

Check if It’s Available

Once you’ve gotten feedback on your names, it's time to find out if the matching domain of your business name is available. I’ve found the best way to avoid heartbreak is to have several names on my shortlist. This is so that in the event that one or more of your name ideas is taken, you still have a few high-quality backups.

Using a domain name registrar like Godaddy is a quick and painless way of checking name availability. Just type your name into the search box, and they will tell you if the matching .com is available.

These names weren’t available to register in my chosen TLDs (Top Level Domains):

Zarry’s
Perfect Moments
Always

I’ve done the work, and now have four viable name ideas that make me even more excited to launch my jewelry brand for teenagers.

My Finalists:

Snapshot Bling
Uniquely Yours
Moment in Time
Moments Like This

Get Feedback

Take the time to gather more feedback on your jewelry business name finalists. When getting final opinions on a business name, I’ve learned that it’s best to ask either potential clients or people who work in that field - this is your target audience after all. If you can’t find anyone like this, trusted friends and family will do in a pinch.

My feedback:

Snapshot Bling - Two people said it sounded like a strip club.

Moments Like This - Too long.

Because of the feedback, I decided to take the following name out of the running:

Snapshot Bling

Moments Like This

Make Your Final Choice:

There are only two names left on my shortlist:

Uniquely Yours

Moment in Time

If you have made it to this stage, you probably have two or three names left to choose from. But there can only be one in the end! It’s time to choose your business name. Our advice is to go with your gut and choose the one you absolutely love.

The name I really love, and the winning name idea for my jewelry brand:

Uniquely Yours!

Having trouble picking your favorite?

If you love more than one of your final names, that's a great problem to have. It just means you came up with some killer name ideas.

Don’t like any of the name ideas on your shortlist? That’s okay! It’s fine to go back to the drawing board, the important thing is you get the name right. If you need more name ideas fast, try a naming contest!